What is Brand Identity & Why Do You Need it?
Let’s be honest! Standing out from the crowd is a big challenge today. Consumers are savvy; there’s lots of competition and a never-ending supply of options for almost everything. But I think this is a good thing. Do you know why? There’s never been a better time to double down on what makes your brand […]
How to Create a Brand Style Guide
How to create a brand style guide (plus examples!) To build a strong and recognisable brand, you’re going to need the right assets – but the right assets won’t mean anything unless they’re used consistently and in the right way. That’s where your brand style guide comes in. At Courtney Kim Studio, we’re obsessed with […]
10 Brand Design Principles To Stand Out
When it comes to brand design, it’s not the Wild West. Designers aren’t playing around in Photoshop and hoping for the best (despite how easy they might make it look). Every brand designer follows a set of elements and principles of design to create an aesthetically pleasing and functional composition. You can harness design principles […]
5 Packaging Design Tips for a Memorable Unboxing Experience
5 Reasons Why You Need a Branding Agency and How to Choose
What is Brand Strategy and How to Develop One For Your Business
Running a business takes a lot of guts, courage and willingness to learn as you go. Creating a standout brand is kind of the same – however it shouldn’t be left purely to guesswork. That’s where developing and implementing a brand strategy can help you achieve your business goals and have a real and lasting […]
The Importance of a Brand Logo & 5 Steps to Build One
Studio logo design 2015-2020
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Best in Packaging Design: Aussie Skincare Brands created by Melbourne Agencies
Have you ever noticed how certain brands just stick with you? It’s like their name pops up in your head first when you think about a specific product. This is what we call brand recall, and it’s crucial in the world of marketing. Interestingly, even with all the new marketing techniques being used these days, […]