Values: Skin in motion (suiting different skin needs based off environmental factors, age, and travel); function; sensory pleasure.
How they do it: Aesop strategy strives for functional and sensory based design in every package, store location, and product ingredient they use.
Values: Cruelty-free (absolutely no animal testing), natural skin care (many of the Go-To products are vegan friendly).
How they do it: Personable, accessible, and affordable, Go-To skincare’s packaging is colourful – just like the content in their marketing campaigns.
Values: Performance, strength, and longevity; sourcing ingredients derived from micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques; high quality natural hair care.
How they do it: With geometric shapes and user friendly design, Kevin Murphy hair care products are housed in containers built for function and longevity – right in line with their product offering.
Frank Body – Brand Design: Love + Money Agency
Values: Australian made and owned; non-toxic skincare derived from natural and naturally derived ingredients, cruelty-free.
How they do it: With a tongue in cheek marketing campaign, Frank products are housed in bathroom-and-shower friendly packages – so the products can be used just where Frank intended.
Image & Brand design: Love+Money Agency
EnaValues: Skincare products made with plant based ingredients and pure essential oils; made in Australia; as close to nature as possible. How they do it: Delivering a luxurious skincare range without chemicals and synthetic fragrances, Ena’s online presence and packaging design are minimalistic – just like their products. Image & design: Ortolan
Have you been considering rebranding to ensure your products are the first choice that come to your ideal target markets’ minds? Perhaps you’re running a startup looking to attract and convert your ideal customers? From brand awareness to packaging design, the right agency can accordingly identify your product’s values and create a packaging design to house them.
If you’re ready to redesign your product packaging, detail your projects thoughts and ideas on this Google Form. As a result, we can provide you with an obligation free quote about the services we provide that can help your company and your brand. We look forward to hearing from you!