The Five Things Product Packaging Design Must Do
Consumer products packaging design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping...
read more5 Steps to Writing a Perfect Brand Design Brief
How to I approach a creative agency for the first time? Will they be able to manage my budget and provide creative services? What if the project outcome is not what I expected? Looking to find the right design agency to help bring your creative ideas to life? We have...
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Before and After: Ferrari Interiors website redesign
Ferrari Interiors director Bernadette wanted to redesign her website so it reflects the quality of her work and creates more leads. She is a luxury residential interior designer and decorator who has been renovating beautiful homes in...
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5 Branding Strategies To Do Before Opening Your Business
From finalising your corporate structure to drafting a financial plan, an entrepreneur’s list is never-ending when trying to get a new venture off the ground. While most business owners focus on the basics like funding and finding ideal customers, very few dive into...
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Best in Packaging Design: Aussie Skincare Brands created by Melbourne Agencies
As a consequence of countless companies pursuing new marketing techniques, old school advertising seems to be going by the wayside. However, Bain & Company recently found that these new trends don't always result in one of the most important marketing measures -...
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Follow the Leader: Melbourne’s Best eCommerce Design
eCommerce market trends in 2017 are driving as quickly forward as the sales they produce. In 2013, eMarketer projected that by the end of 2017 Australia's eCommerce sales would be an estimated AU $32.6 billion - representing a 21.6% growth in the past four years. With...
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Aussie Soylent – Working on a new eCommerce design
Aussielent was created by a husband and wife team Kieran and Paul Carpenter. As a former engineer, Paul developed an all-in-one super meal that has the perfect nutrition of everything that a person needs. The meal contains 26 essential vitamins and minerals, rich...
read moreeCommerce Success: These Little Treasures
Melbourne based design agency Symphonic shares on how to design a successful eCommerce store with Dainy Sawatzky, These Little Treasures. Australian gift and homeware sector is a $6.6 billion dollar market. Consumers constantly seek for quality, niche and unique...
read moreSix things restaurateurs should consider when designing a website
The hospitality industry is by far one of the the largest industries here in Australia, especially with a $12 billion market. Hundreds of new restaurants open every month in the greater Melbourne area alone. Based on my own experience, I must say, online presence...
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Case Study: T2
20 years ago, Maryanne Shearer had an a tasked herself with the impossible: to convert the acclaimed coffee drinkers of Melbourne to the exotic and enchanting world of tea. With years of expertise in product development and visual merchandising from a career in...
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Courtney Kim Studio
Courtney Kim is a boutique branding and graphic design agency that specialises in brand development, packaging, and digital design for Australian retail industries.
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405/37 Swanston St
Melbourne VIC
Australia 3000