blog | Courtney Kim Studio

Best Packaging Design: Cannabis Brands created by branding Agencies

Cannabis market is projected to be a 60 billion dollar industry by 2025. That’s only 5 years from today as I’m writing this article and it’s not a surprise if you see the history of alcohol industry. In Australia, cannabis products are highly regulated however,...

Making of story: Our Joey brand design

The Five Things Product Packaging Design Must Do

Consumer products packaging design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping...

5 Steps to Writing a Perfect Brand Design Brief

How to I approach a creative agency for the first time? Will they be able to manage my budget and provide creative services? What if the project outcome is not what I expected? Looking to find the right design agency to help bring your creative ideas to life? We have...

Before and After: Ferrari Interiors website redesign

Ferrari Interiors director Bernadette wanted to redesign her website so it reflects the quality of her work and creates more leads. She is a luxury residential interior designer and decorator who has been renovating beautiful...

5 Branding Strategies To Do Before Opening Your Business

From finalising your corporate structure to drafting a financial plan, an entrepreneur’s list is never-ending when trying to get a new venture off the ground. While most business owners focus on the basics like funding and finding ideal customers, very few dive into...

Best in Packaging Design: Aussie Skincare Brands created by Melbourne Agencies

As a consequence of countless companies pursuing new marketing techniques, old school advertising seems to be going by the wayside. However, Bain & Company recently found that these new trends don't always result in one of the most important marketing measures -...

Follow the Leader: Melbourne’s Best eCommerce Design

eCommerce market trends in 2017 are driving as quickly forward as the sales they produce. In 2013, eMarketer projected that by the end of 2017 Australia's eCommerce sales would be an estimated AU $32.6 billion - representing a 21.6% growth in the past four years. With...

Aussie Soylent – Working on a new eCommerce design

Aussielent was created by a husband and wife team Kieran and Paul Carpenter. As a former engineer, Paul developed an all-in-one super meal that has the perfect nutrition of everything that a person needs. The meal contains 26 essential vitamins and minerals, rich...

eCommerce Success: These Little Treasures

Melbourne based design agency Symphonic shares on how to design a successful eCommerce store with Dainy Sawatzky, These Little Treasures. Australian gift and homeware sector is a $6.6 billion dollar market. Consumers constantly seek for quality, niche and unique...