Client
Salamanca Skincare Co.
Services
Brand Strategy, Brand design, Packaging, Digital design
Year
2023
Salamanca Skincare, nestled in the heart of Tasmania, approached our agency seeking a brand refresh that would capture the essence of their origin and ethos.
With our extensive experience in branding and design, we were ready to take on the challenge and deliver results that exceeded expectations.
Salamanca Skincare’s vision was clear: they wanted a brand identity that not only celebrated the natural beauty of Tasmania but also embodied their commitment to authenticity and genuine self-care. As we embarked on this journey together, we knew we were not just designing a brand; we were crafting a legacy that would resonate for years to come.
Our first step was to conduct a thorough analysis of Salamanca Skincare’s existing brand identity, market positioning, and target audience. Through collaborative workshops and in-depth research, we gained valuable insights that served as the foundation for our design strategy.
Drawing inspiration from Tasmania’s breathtaking landscapes and the calming embrace of the ocean, we crafted a logo that echoed the fluidity of waves and the tranquillity of nature. The choice of Deep Ocean Blue as the primary colour was a nod to the brand’s roots and served as the cornerstone of our design palette.
But we didn’t stop there. We wanted every aspect of Salamanca Skincare’s brand identity to exude authenticity and elegance. From the packaging design to the typography choices, every detail was thoughtfully considered to ensure a cohesive and impactful brand experience.
The results speak for themselves: a cohesive brand identity that resonates with Salamanca Skincare’s audience, elevating their presence in the market and reinforcing their reputation as a trusted, authentic brand.
