Packaging Design
We design premium packaging that tells your story in the real world.
Well designed packaging strengthens shelf presence, improves brand recognition, and increases brand value.
Why Packaging Design
Packaging is often the first physical interaction a customer has with your brand. It communicates value, personality, and trust before a product is ever used.
Thoughtful packaging design influences purchase decisions, builds emotional connection, and turns everyday products into memorable experiences.
Great packaging does more than protect what’s inside. It tells your story in a way people can see, feel, and share.
We design packaging with both creativity and commercial reality in mind. Every detail is guided by customer psychology, production requirements, and brand consistency.
Our process covers concept development, realistic mockups, compliance considerations, production ready artwork, and physical prototypes your team can hold and review. This ensures your packaging not only looks beautiful, but is also technically sound and ready for market.
What's Included?
Every packaging project includes concept development and creative direction, dieline design tailored to your product dimensions, realistic mockups for review and presentation, and production-ready artwork prepared to manufacturer specifications.
We also provide material and finish consultation, helping you select the right material, finishes, and special details for your product category and budget.
For clients who need supplier support, we coordinate sourcing and production through our trusted manufacturing network across Australia, South Korea, and China – guiding you through quoting, sampling, and quality assurance so your packaging arrives exactly as designed.
What we design
We design packaging for beauty and skincare, food & beverage, wellness, lifestyle, and specialty retail brands.
We also create bespoke PR packaging and campaign kits designed to deliver an unforgettable unboxing experience that gets your brand noticed and shared.
Most packaging projects are delivered within 2-4 weeks from concept to production-ready artworks.
Ready to chat about your product?
FAQ
Your Packaging Question Answered
Can you help us organise packaging and print suppliers?
Yes. At Courtney Kim Studio, we work with a trusted network of packaging manufacturers and print partners across Australia, South Korea, and China. Based on your product, budget, and business goals, we’ll recommend suppliers that best suit your needs and guide you through material selection, sizing, print finishes, production methods, and cost considerations.
If you already have preferred suppliers, we’re happy to work with them too. We can design directly to your production templates and collaborate with your manufacturing team to ensure every artwork file is production ready, technically accurate, and aligned with your brand standards.
Our goal is to make the production process as smooth as possible, so you can move from concept to finished product with confidence.
Do you handle compliance and technical requirements?
Yes. We design packaging with commercial and regulatory requirements in mind. This includes layout considerations for legibility, product information, and industry specific guidelines where applicable. Our experience working across skincare, wellness, retail, and medical Cannabis packaging means we understand how to balance creative storytelling with regulation constraints.Yes. At Courtney Kim Studio, we design packaging with both creativity and compliance in mind. We consider regulatory and commercial requirements throughout the design process, including information hierarchy, legibility, mandatory product information, and production specifications.
We have experience designing packaging across skincare, wellness, retail, and medical cannabis, giving us a strong understanding of how to create packaging that is both visually engaging and commercially practical. For Australian therapeutic products, we’re familiar with designing within the requirements of the Therapeutic Goods Administration (TGA) guidelines and can work alongside your regulatory team or manufacturer to ensure artwork is prepared accordingly.
While we don’t provide legal or regulatory advice, we collaborate closely with your production partners to ensure your packaging is production ready and aligned with the relevant requirements.
Can you support future packaging variations?
Absolutely. At Courtney Kim Studio, we design packaging systems that are built to grow with your business. As your product range expands, we can develop new SKUs, size variations, seasonal editions, limited releases, and product line extensions while maintaining a cohesive and recognisable brand.
By establishing a flexible packaging system from the beginning, every new product feels like a natural extension of your brand rather than a standalone design. This creates a stronger shelf presence, improves brand recognition, and makes it more efficient to launch new products over time.
Your packaging should evolve alongside your business, while staying true to the brand your customers know and trust.
Can you communicate directly with my printer or manufacturer?
Yes. We regularly collaborate directly with printers, packaging manufacturers, and production partners to ensure a smooth transition from design to production. From answering technical questions to preparing artwork files and reviewing proofs, Courtney Kim Studio can manage the creative communication so you don’t have to.
Our goal is to simplify the production process, minimise costly errors, and ensure your finished packaging looks exactly as intended.
How do you ensure packaging stands out on the shelf?
Yes. We regularly collaborate directly with printers, packaging manufacturers, and production partners to ensure a smooth transition from design to production. From answering technical questions to preparing artwork files and reviewing proofs, Courtney Kim Studio can manage the creative communication so you don’t have to.
Our goal is to simplify the production process, minimise costly errors, and ensure your finished packaging looks exactly as intended.
Do you design for eCommerce as well as retail?
Absolutely. Packaging for online brands requires a different approach from products designed primarily for retail shelves.
At Courtney Kim Studio, we consider the complete customer journey, from shipping durability and the unboxing experience to product photography, social media, and how your packaging appears on screen. Whether your products are sold online, in store, or both, we design packaging that delivers a consistent and memorable brand experience across every touchpoint.
Can you design sustainable packaging?
Yes. Sustainability is an important consideration in our design process. Whenever possible, we recommend recyclable materials, reduce unnecessary packaging components, and work with suppliers to identify more environmentally conscious production options.
We actively encourage alternatives to virgin plastics where practical, while balancing durability, product protection, budget, and the premium look and feel your brand deserves. Every project is different, and we’ll help you find the most suitable solution for your product and manufacturing requirements.
Can you design packaging for international markets?
Yes. This is one of Courtney Kim Studio’s core strengths.
Designing for international markets involves far more than translating text. Every market has its own cultural expectations, shopping behaviours, retail environments, regulatory requirements, and purchasing decisions. We research these local nuances to ensure your packaging feels relevant, authentic, and commercially effective in each market.
When expanding into new regions, we don’t simply localise the language. We can adapt the packaging hierarchy, product messaging, information layout, naming conventions, imagery, and visual communication to better align with local consumer expectations while maintaining a consistent global brand.
With experience creating packaging for brands sold across Australia, Asia, and other international markets, we’ve helped products reach customers through international airports, beauty retailers, supermarkets, cafés, and specialty stores. Our multicultural perspective allows us to bridge cultural differences and create packaging that resonates with local audiences without losing the integrity of your brand.
Whether you’re launching into your first overseas market or expanding an established product range globally, Courtney Kim Studio helps ensure your packaging feels native to the market while remaining unmistakably your brand.
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