About Us
A brand is not what you say about yourself. It's what people remember when you're not in the room.
Most founders come to us at the same moment. They have something real, an edge they know can change things, and one chance to put it in front of the world without being forgotten.
We exist for that moment. We build brands that people remember, believe, and choose.
Who We Are
Courtney Kim is the founder and Creative Director of Courtney Kim Studio, a Melbourne-based brand design studio established in 2009. With over 15 years of experience in brand strategy, identity design, and packaging, Courtney has designed for more than 100 brands across Australia, Singapore, South Korea, Vietnam, and New Zealand.
Between 2021 and 2026, Courtney worked as a Creative Lead at Canva, contributing to one of Australia’s most recognised global tech brands. This experience deepened her expertise in scalable design systems, design consistency at scale, internationalisation and commercial design thinking.
Before founding the studio, Courtney held design roles at ad agencies with clients like Disney, Levi’s, Toyota. She holds a Bachelor of Multimedia Design from Monash University.
Courtney has been recognised at the Better Future Design Awards 2024, 2025, and was a keynote speaker at the Seoul International Design Festival 2025.
Connect on Linkedin
Courtney Kim
Creative Director
Our Team
Inna
Studio Manager
Esther
Account Manager
Shikha
Digital Marketing
Katrina
Graphic Designer
Our Studio
Courtney Kim Studio is a Melbourne-based brand design studio founded in 2009 by Creative Director Courtney Kim. Over 15 years, the studio has designed brand identities, packaging, and brand strategies for more than 100 businesses including Bionica, Zojee, Le Yeahllow, Swiff, and more.
The studio specialises in brand identity design, packaging design, and brand strategy for founders and growing businesses in beauty, skincare, wellness, food and beverage, lifestyle, and retail. Every project follows the studio’s proprietary Vision, Voice and Visual methodology; a strategic framework that aligns brand positioning, messaging, and visual identity before any design work begins.
The codes we live by
Honesty and partnership
From the very first meeting, you get the truth. Honest advice, clear reasoning, and full transparency in what we recommend and what it costs. We work as a close partner, not a vendor, building trust through every stage and treating your success as our own reward. We never take that relationship for granted, and we genuinely cherish the journey we take with you.
Due diligence
We do the work behind the work. Every project starts with real research and a deep investment in understanding your company, your technology, and your audience. We use smart tools to pressure-test our thinking, so the decisions we make are backed by evidence, not guesswork.
Human-led design
AI lets us reach further and move faster than ever before. But intuition still belongs to people. Every decision we make stays human-led and human-centred, because the best brands are made to be felt, not just generated.