How to Design Food Packaging in 5 Steps
One of my passions as a creative is packaging design. More specifically, the delicious world of food packaging. The reason I enjoy it so much is because the food industry is incredibly competitive so coming up with packaging that’s both functional and eye-catching is an interesting challenge. If you’re considering investing in food packaging design, […]
Sustainable packaging ideas for your business
I love packaging design. It’s been a passion of mine for years and is something I believe can really amplify and reinforce your brand identity in the hearts and minds of your customers. Unfortunately, Australians throw away around 1.9 million tonnes of packaging each and every year, which is an alarming statistic. So there’s never […]
Digital Design VS Graphic Design
Design can mean different things to different people, especially these days. With the same terms used to describe similar forms of design, it can be easy to get confused. So when you hear the phrases ‘digital design’ and ‘graphic design’, you might think they’re the same thing, but they’re not. To clear up the confusion, […]
Product Packaging Design: Do’s & Don’ts
Packaging design can make or break the amazing product you’re ready to launch into the market. Packaging is the home to what you’re selling so it not only needs to grab attention, but also be reflective of your brand and what you stand for. We’re passionate about product packaging design here at Courtney Kim Studio, […]
What is Brand Strategy and How to Develop One For Your Business
Running a business takes a lot of guts, courage and willingness to learn as you go. Creating a standout brand is kind of the same – however it shouldn’t be left purely to guesswork. That’s where developing and implementing a brand strategy can help you achieve your business goals and have a real and lasting […]
Clutch Names Courtney Kim Studio as the #1 Branding Agency in Melbourne – Courtney Kim Studio
Behind the scene – Our Joey | Aussie organic babywear
Product Packaging Design Top 5 Must Dos
Consumer products packaging design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape and familiarity of location. Best sellers succeed by appealing to […]
Case Study: T2
20 years ago, Maryanne Shearer had tasked herself with the impossible: to convert the acclaimed coffee drinkers of Melbourne to the exotic and enchanting world of tea. With years of expertise in product development and visual merchandising from a career in fashion, interiors, and retail behind her, as well as being an avid tea drinker […]