Coffee Branding Tips from Melbourne’s Leading Designer: How to Create a Standout Coffee Brand
Discover the top luxury brand design trends for 2025, from sustainability and maximalism to hyper-personalisation and cultural authenticity. Read more.
Luxury Brand Design Trends 2025: Sustainability, AI, & Maximalism Lead the Way
Discover the top luxury brand design trends for 2025, from sustainability and maximalism to hyper-personalisation and cultural authenticity. Read more.
Designing Luxury Branding: What It Truly Means and How to Build a Loyal Customer Base
One of the most common requests we receive from entrepreneurs and business owners is, “Can you design a logo that makes my brand feel luxurious and high-end?” This question reflects the desire to elevate a product through branding, but it also reveals a misconception: luxury branding is about much more than just the logo. In […]
Breaking into the Asian Market: Essential Branding Strategies for Melbourne Startups
Embarking on an international branding journey is an exhilarating prospect for any startup aiming to extend its reach into Asia’s vibrant and diverse markets. However, this journey comes with its own challenges and considerations.
This entails a comprehensive understanding of the unique characteristics and preferences, ensuring the brand message remains relevant and impactful across borders. Read more.
How to Come up With a Perfect Business Name
The Essence of a Catchy Business Name A business name is a distinctive and unique identifier associated with a particular business, product, or service. It’s the superhero cape of your business. So, what makes a business name perfect? Well, it’s like a catchy tune you can’t get out of your head – memorable, resonates with […]
The Role of Design in Marketing – How to Craft Eye-Catching Marketing Materials for Your Melbourne Business
Why Design Rules the Marketing Kingdom In the world of marketing, design is king. Think about it – what’s the first thing that catches your eye when scrolling through your favourite social media platform? It’s the visuals, the design, and the oh-so-tempting aesthetics that make you stop mid-scroll. It will only sell if it looks […]
Designing Personal Branding: Navigating its Digital Maze
Join us as we navigate through personal branding, uncover the strategies that enable individuals to wield their influence, make lasting impressions, and, ultimately, stand out in style!
The Rise of Modern Lifestyle Branding: An Inside Look
In a world full of choices, lifestyle brands need to stand out to stay relevant and competitive. Their secret? EFFECTIVE modern lifestyle branding.
5 Steps to Writing a Perfect Brand Design Brief
How do I approach a creative agency for the first time? Will they be able to manage my budget and provide creative services? What if the project outcome is not what I expected? Starting a new relationship with a creative agency can feel a bit daunting, but fear not. It begins by establishing open lines […]
Brand Strategy Explained and Why It’s Important
A company’s brand is more than just a name or logo – it’s the essence of the business, encompassing everything from its values to its personality. A strong brand is worth its weight in gold, as it can set a company apart from its competitors and make it unforgettable to customers. Take Nike, for example. […]