Brand Design
Premium brand identity, built on strategy, designed to be remembered.
We build premium brand identities for lifestyle, beauty, wellness and retail brands. Not just a logo, but the strategy, story and visual system underneath it, so your brand is impossible to confuse with anyone else.
What's included?
A complete brand system, built to work in the real world.
- Logo system Primary, secondary and icon variations, designed to flex across every format and size.
- Colour palette A strategic palette with exact specifications for print and digital.
- Typography system A curated typeface set with clear hierarchy for headings, body and accent use.
- Visual brand language Imagery style, graphic elements and layout principles, defined.
- Production ready templates Business cards, social media, presentations and key brand touchpoints, ready from day one.
- Brand guidelines A complete document a team can follow to keep every application consistent.
For brands that need ongoing support, we also provide print production and continued creative work beyond initial brand design.
Our Process
We collaborate with our clients closely every step of the journey.
01 Discovery call A initial conversation to understand the business and establish whether we are the right studio for the project.
02 Brand questionnaire Our own brand discovery questionnaire draws out goals, audience and vision. Clients who do not yet have all the answers are exactly who it is written for.
03 Research and direction In depth audience and competitor research shapes three curated moodboard directions, each representing a strategic pathway for the brand.
04 Concept and refinement Refined identity concepts are presented in person. One direction is chosen, then developed together across two refinement rounds.
05 Brand kit and handover The complete visual system, guidelines and production ready assets, walked through at handover.
Clients are present for the workshop, the concept presentation and the refinements, shaping decisions as they happen.
Brand Design Projects
Explore some of our Brand Design Projects
FAQ
Your Brand Design Question Answered
How do you handle feedback and revisions during the process?
At Courtney Kim Studio, our goal is to create a design that meets your needs and business objectives, while staying true to the overall design concept and brand identity. After presenting concepts and identity designs, clients get opportunities to review the work and provide feedback via emails or a video call. Typically we include 2 rounds of revisions and minor tweaks until the client is satisfied with the final design.
Can you include packaging designs?
Packaging design is a specialised area here at Courtney Kim Studio. While brand design takes a broader approach to a brand’s visual identity, packaging design has a more technical focus, requiring consideration of factors such as packaging material, dieline construction, production setup, and testing. We provide a separate quote for packaging however, when presenting a brand identity, clients may also be shown early mockups of packaging design.
What do I need to get started?
To get started on a branding project, clients typically need to have a clear understanding of their business goals, target audience, and overall brand vision. But if you don’t have one, no need to worry.
Courtney Kim Studio has a brand discovery questionnaires we’ve written ourselves, which you can fill out to answer those questions. It can also be helpful for you to have a budget and timeline in mind to ensure that we deliver what we promised within your expectations.
Do you offer post branding design support?
Absolutely. Building a brand is only the beginning. Once your branding project is complete, we offer our Launch & Beyond service to help your brand remain consistent, refined, and commercially effective as your business grows.
Whether you’re preparing for launch, planning a social media campaign, developing branded merchandise, introducing new products, or simply need ongoing creative support, we’re here to help. We also provide brand consultation to ensure every touchpoint continues to strengthen your brand.
Many of our clients continue working with us long after their initial project. From expanding into new locations to launching new products and reaching new milestones, Courtney Kim Studio becomes a long term creative partner, supporting your brand through every stage of its journey.
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