ST. STATION is the gateway to Korean fashion for the people of Melbourne.
Situated in the ever-growing Melbourne Central Shopping centre, ST. STATION needed a vibrant, style-conscious identity that would resonate and attract customers seeking out cutting-edge, high-street fashion amongst a sea of other fashion retailers.
We devised a brand that is loud, but minimal and proud. A series of geometric shapes and colourways were devised to be sprinkled throughout the brand and in-store. Seriously playful.
Client : Viva Gao ( St.Station )
Service: Identity design, packaging design, interior direction & signage
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