ST. STATION is the gateway to Korean fashion for the people of Melbourne.
Situated in the ever-growing Melbourne Central Shopping centre, ST. STATION needed a vibrant, style-conscious identity that would resonate and attract customers seeking out cutting-edge, high-street fashion amongst a sea of other fashion retailers.
Our branding consultants devised a brand that is loud, but minimal and proud. A series of geometric shapes and colourways were devised to be sprinkled throughout the brand and in-store. Seriously playful.