José Zarpán Exclusive Tailor
José is one of four handmade bespoke tailors in Melbourne. His clients are typically long term high-profile executives, judge, politicians who prefers quality measured suits and casual wears over off the shelf clothings.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Courtney Kim Studio?
I hired Courtney Kim Studio to give my business a fresh new brand, execute a marketing strategy, and build an e-commerce site.
What were your goals for this project?
I wanted to generate more demand for my services. Since I relocated my studio, I wanted to attract new customers and build relationships from the ground up.
I wanted the branding for my service to appear as exclusive and high quality as my work. Specifically, I needed my new logo and website to have a high-end and classic look.
How did you select this vendor?
I met Courtney (Creative Director, Courtney Kim Studio) since we worked in the same building together. We got to know each other after exchanging business advice, and that’s when I gained confidence that Courtney could take my business to the next level. During our conversations, she listened and understood the details of my business and my clientele.
Describe the project in detail.
Courtney Kim Studio began by renewing the identity of my brand by changing the business name. Then, she created a logo and a small mark to add to my embroidery tags, name cards, swing tag, and dust bags.
After establishing the brand design, we added a shopping cart function to my website that allowed me to sell garments online and reach out to customers. She also assisted me with a printing process I had experienced difficulties with.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Each time I displayed my logo or my new business cards, everyone said to me, “Wow, who did it?”. The e-commerce site is more convenient for customers who are too busy to go out shopping, and I have noticed more customers inquiring about my work since it launched. Her suggestions to kickstart a referral marketing strategy have been very effective, and people have enjoyed it.
How effective was the workflow between your team and theirs?
It has been a slow and steady process, but that gave me the opportunity to really understand the creative work that goes into the process. The whole journey took me over a new learning curve, and I know it will continue to positively affect my business in the long term.
What did you find most impressive about this company?
Courtney really listens and understands. She has a lot of experience and displayed great attention to detail. I can tell she loves her work and is passionate about what she does. The studio has guided me step-by-step through the journey, and I enjoyed every bit of the process and the outcome.
Are there any areas for improvement?
She takes time to produce quality work. But that didn’t bother me as I enjoyed the slow process because it gave me enough time to think about her advice and then implement it. The studio’s process was much like making a fine garment from scratch.
Visit José Zarpan website