Since everyone was told to shut-down and lock-down due to COVID-19, a family owned Geelong café House Iberia quickly and adoptively pivoted their business. We launched their new online store within a couple of weeks whilst the owners bundled up their favourite home recipes with local pantry essentials, and wine for deliveries. The love and support from their loyal customers was overwhelming and kept the business momentum high throughout the pandemic. Between deliveries and packing recipes, COVID also gave them a chance to lay out a new plan and strengthen their brand vision.
With the community, family and passion for food at its core, we’ve elevated the cafe’s logo design, brand identity with a new bold look to make them stand out from their competition. ‘Simplicity and full of personality’ was a key direction to the design. We’ve installed fresh new signage, printed branded coffee cups, and created printable / digital collaterals that can easily adopt for frequent changes in the business.
More details to come!
Service areas: Cafe logo redesign, brand identity, signage, food packaging, menu design, and website.
“Our new logo features two houses joined together.
Our home and your home intrinsically linked.
From our table, to yours.
From our hearts, to yours.
From our family, to yours.
To celebrate, and to mourn, together.
We don’t know what our future will look like.
What we do know is that our ethos is, and always has been; community over everything.
Fresh, quality food and coffee.
A simple message; Our local community, always.
Make our place, your place.”