Brand design for CATCH ME/

Catch-Me is a Hong Kong-based wellness life(style) brand made for the modern woman who values versatility. As an Athleisure brand, it provides essential components to fuel movements, optimize daily routines, and help find balance in life. We’ll take a closer look at the brand identity design of Catch-Me and how it reflects the brand’s values and goals.

A brand’s identity is much more than just a logo or color scheme. It’s the entire visual representation of a company, including its logo, typography, packaging, and messaging. This visual representation helps customers to identify and connect with the brand, and it can also influence the perception of the brand in the minds of potential customers.

For a fashion brand like Catch-Me, a strong brand identity is crucial for establishing its image and creating a lasting impression on its customers. The right brand identity design can help to differentiate Catch-Me from its competitors, and it can also communicate the brand’s story, mission, and personality.


The Elements of Catch-Me’s Brand Identity Design


The logo of Catch-Me is designed to be simple, modern, and versatile. It features a stylized representation of the brand name in a skinny, sans-serif font, with a distinctive “/” that doubles as an abstract representation of a ‘moving forward’. This logo is designed to be easily recognizable, memorable, and flexible enough to be used across a variety of media and applications.

Color Scheme:

Catch-Me’s color scheme is based on a palette of active, energetic, including shades of bright orange, black and beige. These colors are meant to reflect the brand’s focus on fitness and life balance, and they also provide a visual contrast to the more dark, monochrome colors commonly used by other Athleisure brands.


Catch-Me’s typography is modern and sleek, with a clean, sans-serif font used for headlines and body text. This typography is designed to be easy to read and to convey a sense of sophistication and confidence.




Catch-Me’s messaging is focused on empowering women and helping them to find balance in their lives- between work / life. The brand emphasizes the importance of taking care of oneself and being kind to oneself, and it encourages women to embrace their individuality and to make time for self-care. Catch-me offers 3 different self-care product kits that customised for different purposes. We worked closely with a copywriter to combine playful words with brand identity. 




Catch-Me’s packaging is designed to be simple, eco-friendly, and easy to use. The brand uses minimal packaging materials, and it opts for recyclable materials whenever possible. The packaging is designed to be attractive and functional, with clear branding using ‘/’ pattern and a clean, modern writings that makes it simple yet contemporary.

tissue paper


Catch-Me’s brand identity design is effective for several reasons. First, it reflects the brand’s values and mission, conveying a sense of wellness, balance, and empowerment to customers. Second, it differentiates Catch-Me from its competitors, setting the brand apart and helping it to stand out in a crowded market. And third, it is flexible and adaptable, allowing Catch-Me to expand and grow over time while still maintaining a consistent brand identity.


Catch-Me’s brand identity design is a reflection of the brand’s values and mission, and it is crucial for helping the brand to establish its image and connect with customers. With its simple, modern, and versatile design, Catch-Me’s brand identity sets the brand apart from its competitors and helps it to communicate its focus on wellness and balance to customers.

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We acknowledge the Wurundjeri of the Kulin Nation, the traditional owners of the land we share. We pay respect to Elders, past and present.

Courtney Kim Studio Graphic design studio melbourne