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BRAND DESIGN

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Your brand is more than just a logo: it’s how people connect with you, your mission and vision. A well designed brand can become an important asset to your business, one that seamlessly communicates your brand story and lingers in the hearts and minds of your customers long after ‘checkout’.

Our approach to Brand Design

We want your customers to feel something when they connect with your brand, so we dive deep. We study design trends, research the right art styles and work closely with you to create a timeless design that really reflects the essence of your brand. To get a taste of what we do best, take a scroll through our portfolio to see recent work and get inspired.

Brand design services

Our brand design services are tailored to fit where you’re at in business, whether you’re just starting out or looking to rebrand as you grow. There are different components to the work we do, from logo design right through to style guides – so contact us to learn more about which package is right for you.

Logo design

First impressions count – so your logo needs to make the right kind of splash. Our logo designs are infused with research, creativity and intention. Why? So you get a standout logo that’s unique and memorable.

Brand identity design

First impressions count – so your logo needs to make the right kind of splash. Our logo designs are infused with research, creativity and intention. Why? So you get a standout logo that’s unique and memorable.

Retail design

Put your customer first – retail design includes branding, packaging design and interior design. It’s perfect for when you’re launching a new product, building a website or doing an in-store event.

Digital branding

At Courtney Kim Studio, we love branding. Digital branding is a service that brings your brand online through eye-catching graphics, videos and digital assets (think websites, social media graphics and more).

Brand development

Our process of brand development helps you rise above your competitors and strengthens your visual identity in the market. We’ll support you to align your brand with business goals to get real results.

Style guides

To keep everyone on the same page, we can produce a brand style guide or manual that your in-house team or external partners can use. We’ll spell out just how your brand can be rolled out as well as some pitfalls to avoid.

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Our Process

Our branding process is tweaked for every client because no two brands are the same. What runs through everything we do is a tried and tested creative branding process built around five key stages. From onboarding and discovery right through to brand maintenance, we’ve got you covered across the board. 

1. Onboarding & Discovery

This first stage is where we lay the foundation for a successful project. 

Here’s what you can expect:

  • To begin, we’ll outline the scope of work in a contract that we both sign
  • Then, we’ll get together for a discovery meeting, either on Zoom or in-person
  • You’ll complete a detailed brand questionnaire so we can get to know you a little better, and
  • We start our journey with a brand workshop to gather information and plot our path forward.

2. Research & strategy

Once we’re underway, we dive into detailed brand research and build out a strategy for your brand design.

Here’s what you can expect in this stage:

  • We love undertaking detailed market and audience research to get to the heart of what your customers need and desire, plus what your competition are up to
  • Next, we engage in trend forecasting to future proof your brand design
  • Once we understand the market and your customers, we’ll carve out a positioning strategy to articulate how you want your brand to be perceived, and 
  • Lastly, we’ll present it all to you in a moodboard presentation, bringing together our brand research and visual concepts.

3. Design & Development

Armed with research and our visual concepts, we then move into design and development. This is where we bring your brand to life. 

In this stage, you can expect:

  • An identity design that reflects the essence of your brand and visual direction
  • Well-informed packaging and collateral mockups for your product and/or services
  • Two rounds of refinement to make sure we get it right
  • An in-depth style guide to capture all the elements, and

An exciting 6 or 12 month brand future roadmap to amplify your vision moving forward.

4. Handover & Quality Check

Now we’re in the final stages of our work together, we’ll double and triple check everything to make sure it’s perfect to handover.

Here’s what you can expect: 

 

  • You’ll be invoiced for the final payment
  • We’ll bundle up all work for asset delivery, typically via email or secure transfer, and
  • We’ll provide finishing art and perform a print check if necessary.

5. Brand Maintenance

Once your brand is out in the world, we can also support you with our maintenance services. Brand design isn’t ‘set and forget’ – it evolves over time and we can walk alongside you as your business grows.

In this stage, you can expect:

  • Regular brand performance evaluations to see how your brand is tracking in the market
  • Support with a launch strategy for new products and/or services
  • A detailed growth plan for your brand so you can track and measure success, and ongoing Graphic design support for collateral or digital graphics were required.

Brand design case studies

Iberia BRAND logo2
Mailer Box Mockup business cards
Ballettonet Collateral2 symphonic

Ready to start a brand design project?

 

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Head Office
+61 3 7036 6884
Lv2, 306 Lt.Collins St. Melbourne Victoria, 3000
Australia

 

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