Blog | Courtney Kim Studio
The Five Things Product Packaging Design Must Do

The Five Things Product Packaging Design Must Do

Consumer products packaging design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping...

5 Steps to Writing a Perfect Brand Design Brief

How to I approach a creative agency for the first time? Will they be able to manage my budget and provide creative services? What if the project outcome is not what I expected? Looking to find the right design agency to help bring your creative ideas to life? We have...
Before and After: Ferrari Interiors website redesign

Before and After: Ferrari Interiors website redesign

  Ferrari Interiors director Bernadette wanted to redesign her website so it reflects the quality of her work and creates more leads. She is a luxury residential interior designer and decorator who has been renovating beautiful homes in the southern eastern suburbs of...
5 Branding Strategies To Do Before Opening Your Business

5 Branding Strategies To Do Before Opening Your Business

From finalising your corporate structure to drafting a financial plan, an entrepreneur’s list is never-ending when trying to get a new venture off the ground. While most business owners focus on the basics like funding and finding ideal customers, very few dive into...
Follow the Leader: Melbourne’s Best eCommerce Design

Follow the Leader: Melbourne’s Best eCommerce Design

eCommerce market trends in 2017 are driving as quickly forward as the sales they produce. In 2013, eMarketer projected that by the end of 2017 Australia’s eCommerce sales would be an estimated AU $32.6 billion – representing a 21.6% growth in the past four...

eCommerce Success: These Little Treasures

Melbourne based design agency Symphonic shares on how to design a successful eCommerce store with Dainy Sawatzky, These Little Treasures. Australian gift and homeware sector is a $6.6 billion dollar market. Consumers constantly seek for quality, niche and unique...